Customer Data Platform
A platform that unifies customer data into governed profiles, segments, and activation for enterprise marketing and analytics.
customerdataplatform.vydhi.ai
66
Applications
12
Capability zones
1
Shared foundation
Capability overview
66 applications organized across 12 zones on one shared data core.
- 01Data Collection & Sources6
- 02Identity Resolution5
- 03Unified Profile5
- 04Segmentation & Audiences6
- 05Predictive & Intelligence6
- 06Journeys & Orchestration5
- 07Activation & Channels6
- 08Consent, Privacy & Governance4
- 09Analytics & Measurement5
- 10Client / Multi-Tenant Delivery5
- 11Engagement & Support5
- 12Analytics & Platform Internals8
Walkthrough
Walkthrough video coming soon — no placeholder media
A 2–3 minute owner-recorded walkthrough of the Customer Data Platform environment publishes here once recorded.
Working with Customer Data Platform
What it is
Not published yet — this section fills in when the Customer Data Platform tester docs ship.
What it solves
Not published yet — this section fills in when the Customer Data Platform tester docs ship.
Why it matters
Not published yet — this section fills in when the Customer Data Platform tester docs ship.
How to use it
Not published yet — this section fills in when the Customer Data Platform tester docs ship.
Where results appear
Not published yet — this section fills in when the Customer Data Platform tester docs ship.
See it live
Request demo access
Live demos are gated and time-boxed, issued centrally by Vydhi. Ask for a demo window and we’ll send you a scoped access link into customerdataplatform.vydhi.ai.
Request accessPrivate preview · access by request
Reality contract
- Synthetic data
- Every demo runs on 100% synthetic data. No real customer or personal data is used.
- Simulated integrations
- External systems — payments, messaging, channels, telemetry — are simulated and clearly labelled.
- Representative figures
- Any metrics shown are representative ranges to illustrate capability, not fabricated client results.
- Decision-support AI
- AI features are metered decision-support: assistive, auditable, and fail-closed — never autonomous action on real systems.
Applications
All 66 applications. Each ships the standard four documents — Business Problem & Solution, How to Use, User Journey, Architecture — publishing with the content migration.
Zone 01Data Collection & Sources · 6 apps
01Customer HubThe workspace with a client/brand switcher, profile and segment search, a sample Customer-360 snapshot, an ask-an-audience entry, and the 66-app launcher.
Documentation
- Business Problem & Solution · draft
- How to Use · draft
- User Journey · draft
- Architecture · draft
Private preview · access by request
02Source & Event ConnectorsConnect web, app, CRM, and POS sources through configurable ingestion connectors.
Documentation
- Business Problem & Solution · draft
- How to Use · draft
- User Journey · draft
- Architecture · draft
Private preview · access by request
03Event / Behavioral Tracking SDKA tracking SDK that captures page, product, cart, and purchase events over the event spine.
Documentation
- Business Problem & Solution · draft
- How to Use · draft
- User Journey · draft
- Architecture · draft
Private preview · access by request
04Batch & File ImportImport a CSV or batch file into the profile spine.
Documentation
- Business Problem & Solution · draft
- How to Use · draft
- User Journey · draft
- Architecture · draft
Private preview · access by request
05Streaming IngestionA real-time stream of behavioral events into the platform.
Documentation
- Business Problem & Solution · draft
- How to Use · draft
- User Journey · draft
- Architecture · draft
Private preview · access by request
06Schema / Event MappingMap incoming source fields to the unified event and profile schema.
Documentation
- Business Problem & Solution · draft
- How to Use · draft
- User Journey · draft
- Architecture · draft
Private preview · access by request
Zone 02Identity Resolution · 5 apps
07Identity GraphThe identity graph stitches raw identities such as email, phone, and device into a golden record.
Documentation
- Business Problem & Solution · draft
- How to Use · draft
- User Journey · draft
- Architecture · draft
Private preview · access by request
08Deterministic MatchingExact-key deterministic identity matching for authoritative resolution.
Documentation
- Business Problem & Solution · draft
- How to Use · draft
- User Journey · draft
- Architecture · draft
Private preview · access by request
09AI Probabilistic Identity ResolutionProbabilistic identity resolution with a match-confidence stage over recorded signals.
Documentation
- Business Problem & Solution · draft
- How to Use · draft
- User Journey · draft
- Architecture · draft
Private preview · access by request
10Cross-Device / Cross-Channel StitchingStitch device and channel identities into one unified profile.
Documentation
- Business Problem & Solution · draft
- How to Use · draft
- User Journey · draft
- Architecture · draft
Private preview · access by request
11Merge / Split & Golden RecordMerge duplicate profiles or split a bad merge to maintain the golden record.
Documentation
- Business Problem & Solution · draft
- How to Use · draft
- User Journey · draft
- Architecture · draft
Private preview · access by request
Zone 03Unified Profile · 5 apps
12Customer 360 Profile ViewThe unified Customer-360 with identities, traits, timeline, consent, and scores on one screen.
Documentation
- Business Problem & Solution · draft
- How to Use · draft
- User Journey · draft
- Architecture · draft
Private preview · access by request
13Profile Attributes & TraitsBrowse and manage profile attributes and traits.
Documentation
- Business Problem & Solution · draft
- How to Use · draft
- User Journey · draft
- Architecture · draft
Private preview · access by request
14Computed / Calculated TraitsAuthor computed traits such as LTV band and engagement with a derivation-explain stage.
Documentation
- Business Problem & Solution · draft
- How to Use · draft
- User Journey · draft
- Architecture · draft
Private preview · access by request
15Timeline & Interaction HistoryA per-profile interaction timeline built over the event spine.
Documentation
- Business Problem & Solution · draft
- How to Use · draft
- User Journey · draft
- Architecture · draft
Private preview · access by request
16Preferences & SubscriptionsManage a profile's channel preferences and subscriptions.
Documentation
- Business Problem & Solution · draft
- How to Use · draft
- User Journey · draft
- Architecture · draft
Private preview · access by request
Zone 04Segmentation & Audiences · 6 apps
17Segment BuilderBuild rule-based segments over profiles and traits with a live size estimate.
Documentation
- Business Problem & Solution · draft
- How to Use · draft
- User Journey · draft
- Architecture · draft
Private preview · access by request
18Dynamic / Real-Time SegmentsSegments that re-evaluate live as events flow.
Documentation
- Business Problem & Solution · draft
- How to Use · draft
- User Journey · draft
- Architecture · draft
Private preview · access by request
19Lookalike / Similar AudiencesGrow a seed audience into a lookalike with a similarity stage.
Documentation
- Business Problem & Solution · draft
- How to Use · draft
- User Journey · draft
- Architecture · draft
Private preview · access by request
20AI Segment SuggestionsAI-suggested segments over the profile base.
Documentation
- Business Problem & Solution · draft
- How to Use · draft
- User Journey · draft
- Architecture · draft
Private preview · access by request
21Audience Overlap & SizingCompare and overlap audiences with a Venn view and de-duplicated sizing.
Documentation
- Business Problem & Solution · draft
- How to Use · draft
- User Journey · draft
- Architecture · draft
Private preview · access by request
22Suppression & Exclusion ListsManage suppression and exclusion lists applied before activation.
Documentation
- Business Problem & Solution · draft
- How to Use · draft
- User Journey · draft
- Architecture · draft
Private preview · access by request
Zone 05Predictive & Intelligence · 6 apps
23Propensity / Conversion ScoresPer-profile propensity-to-convert scores with an explain view.
Documentation
- Business Problem & Solution · draft
- How to Use · draft
- User Journey · draft
- Architecture · draft
Private preview · access by request
24Churn PredictionChurn-risk scores with drivers and a narrative.
Documentation
- Business Problem & Solution · draft
- How to Use · draft
- User Journey · draft
- Architecture · draft
Private preview · access by request
25LTV / CLV ModelingPredicted lifetime-value bands with an explain view.
Documentation
- Business Problem & Solution · draft
- How to Use · draft
- User Journey · draft
- Architecture · draft
Private preview · access by request
26Predictive Scores StudioThe studio to compose and inspect predictive scores.
Documentation
- Business Problem & Solution · draft
- How to Use · draft
- User Journey · draft
- Architecture · draft
Private preview · access by request
27RFM & Behavioral ScoringRecency, frequency, monetary, and behavioral scoring.
Documentation
- Business Problem & Solution · draft
- How to Use · draft
- User Journey · draft
- Architecture · draft
Private preview · access by request
28Product / Content AffinityPer-profile product and content affinity with a recommendation.
Documentation
- Business Problem & Solution · draft
- How to Use · draft
- User Journey · draft
- Architecture · draft
Private preview · access by request
Zone 06Journeys & Orchestration · 5 apps
29Journey BuilderA visual journey builder for trigger, wait, branch, activation, and exit steps.
Documentation
- Business Problem & Solution · draft
- How to Use · draft
- User Journey · draft
- Architecture · draft
Private preview · access by request
30Triggers & Real-Time EventsRegister triggers over the event spine to enter a journey.
Documentation
- Business Problem & Solution · draft
- How to Use · draft
- User Journey · draft
- Architecture · draft
Private preview · access by request
31Journey Orchestration EngineThe orchestration engine advances profiles through journey steps with a next-step stage.
Documentation
- Business Problem & Solution · draft
- How to Use · draft
- User Journey · draft
- Architecture · draft
Private preview · access by request
32A/B & Holdout TestingTwo-arm A/B and holdout testing with a winner read-out.
Documentation
- Business Problem & Solution · draft
- How to Use · draft
- User Journey · draft
- Architecture · draft
Private preview · access by request
33Frequency & Fatigue ManagementGlobal frequency caps and fatigue guards across channels.
Documentation
- Business Problem & Solution · draft
- How to Use · draft
- User Journey · draft
- Architecture · draft
Private preview · access by request
Zone 07Activation & Channels · 6 apps
34Destination / Channel CatalogA catalog of generic destinations for activation.
Documentation
- Business Problem & Solution · draft
- How to Use · draft
- User Journey · draft
- Architecture · draft
Private preview · access by request
35Email / SMS / Push ActivationActivate a segment to a channel, with sends recorded to the activation log.
Documentation
- Business Problem & Solution · draft
- How to Use · draft
- User Journey · draft
- Architecture · draft
Private preview · access by request
36Ad-Audience SyncSync an audience to an ad-network custom audience.
Documentation
- Business Problem & Solution · draft
- How to Use · draft
- User Journey · draft
- Architecture · draft
Private preview · access by request
37Web / App PersonalizationOn-site and in-app personalization with a variant assist.
Documentation
- Business Problem & Solution · draft
- How to Use · draft
- User Journey · draft
- Architecture · draft
Private preview · access by request
38Next-Best-Action / Offer EngineThe next-best-action and offer engine over profiles.
Documentation
- Business Problem & Solution · draft
- How to Use · draft
- User Journey · draft
- Architecture · draft
Private preview · access by request
39Reverse-ETL to ToolsSync profiles and traits back to downstream tools via a webhook sink.
Documentation
- Business Problem & Solution · draft
- How to Use · draft
- User Journey · draft
- Architecture · draft
Private preview · access by request
Zone 08Consent, Privacy & Governance · 4 apps
40Consent & Preference ManagementPer-profile channel consent and preference management that gates activation.
Documentation
- Business Problem & Solution · draft
- How to Use · draft
- User Journey · draft
- Architecture · draft
Private preview · access by request
41Privacy / DSAR (GDPR/DPDP)File and fulfil DSAR access, delete, and rectify requests.
Documentation
- Business Problem & Solution · draft
- How to Use · draft
- User Journey · draft
- Architecture · draft
Private preview · access by request
42PII Governance & MaskingPII classification and masking policy over profiles.
Documentation
- Business Problem & Solution · draft
- How to Use · draft
- User Journey · draft
- Architecture · draft
Private preview · access by request
43Data Retention & PoliciesRetention windows and policy configuration over the profile spine.
Documentation
- Business Problem & Solution · draft
- How to Use · draft
- User Journey · draft
- Architecture · draft
Private preview · access by request
Zone 09Analytics & Measurement · 5 apps
44Churn & LTV DashboardsChurn and LTV dashboards over the score spine with a summary.
Documentation
- Business Problem & Solution · draft
- How to Use · draft
- User Journey · draft
- Architecture · draft
Private preview · access by request
45Segment & Campaign AnalyticsSegment and activation performance analytics.
Documentation
- Business Problem & Solution · draft
- How to Use · draft
- User Journey · draft
- Architecture · draft
Private preview · access by request
46Attribution & ConversionMulti-channel attribution and conversion read-out.
Documentation
- Business Problem & Solution · draft
- How to Use · draft
- User Journey · draft
- Architecture · draft
Private preview · access by request
47Funnel & Cohort AnalysisFunnel and cohort analysis over the event spine.
Documentation
- Business Problem & Solution · draft
- How to Use · draft
- User Journey · draft
- Architecture · draft
Private preview · access by request
48Journey PerformancePer-journey entered, completed, and conversion performance.
Documentation
- Business Problem & Solution · draft
- How to Use · draft
- User Journey · draft
- Architecture · draft
Private preview · access by request
Zone 10Client / Multi-Tenant Delivery · 5 apps
49Client / Brand WorkspacesMulti-client and brand workspaces with scoped switching and isolation.
Documentation
- Business Problem & Solution · draft
- How to Use · draft
- User Journey · draft
- Architecture · draft
Private preview · access by request
50Data Source & Destination Config per ClientPer-client source and destination configuration.
Documentation
- Business Problem & Solution · draft
- How to Use · draft
- User Journey · draft
- Architecture · draft
Private preview · access by request
51Templates & PlaybooksReusable segment and journey templates plus playbooks.
Documentation
- Business Problem & Solution · draft
- How to Use · draft
- User Journey · draft
- Architecture · draft
Private preview · access by request
52AI Audience Insights & PersonasAI-derived audience insights and persona summaries.
Documentation
- Business Problem & Solution · draft
- How to Use · draft
- User Journey · draft
- Architecture · draft
Private preview · access by request
53Usage Billing & MeteringPer-client usage and billing over the usage record in integer paise.
Documentation
- Business Problem & Solution · draft
- How to Use · draft
- User Journey · draft
- Architecture · draft
Private preview · access by request
Zone 11Engagement & Support · 5 apps
54Notifications & AlertsPlatform notifications and alerts over the event spine.
Documentation
- Business Problem & Solution · draft
- How to Use · draft
- User Journey · draft
- Architecture · draft
Private preview · access by request
55Activation Log (sent-viewer)The sent-viewer where every activation send lands with channel, segment, sent, and delivered.
Documentation
- Business Problem & Solution · draft
- How to Use · draft
- User Journey · draft
- Architecture · draft
Private preview · access by request
56Support & Request DeskA support and request desk queue for the operator.
Documentation
- Business Problem & Solution · draft
- How to Use · draft
- User Journey · draft
- Architecture · draft
Private preview · access by request
57Knowledge Base & DocsA grounded knowledge base and docs with a search assist.
Documentation
- Business Problem & Solution · draft
- How to Use · draft
- User Journey · draft
- Architecture · draft
Private preview · access by request
58Feedback & SurveysCollect feedback and survey responses with a summary.
Documentation
- Business Problem & Solution · draft
- How to Use · draft
- User Journey · draft
- Architecture · draft
Private preview · access by request
Zone 12Analytics & Platform Internals · 8 apps
59Feature Flags & ExperimentsFeature flags and experiment rollout configuration.
Documentation
- Business Problem & Solution · draft
- How to Use · draft
- User Journey · draft
- Architecture · draft
Private preview · access by request
60Concierge / Ask-Platform ChatbotA grounded RAG concierge over the platform playbook with a grounded-answer stage.
Documentation
- Business Problem & Solution · draft
- How to Use · draft
- User Journey · draft
- Architecture · draft
Private preview · access by request
61Platform BI & Usage AnalyticsSafe natural-language BI over aggregate analytics using a confined query spec, never raw SQL.
Documentation
- Business Problem & Solution · draft
- How to Use · draft
- User Journey · draft
- Architecture · draft
Private preview · access by request
62Anomaly & KPI AlertingDeterministic anomaly and KPI-threshold detection with an explain and threshold-breach events.
Documentation
- Business Problem & Solution · draft
- How to Use · draft
- User Journey · draft
- Architecture · draft
Private preview · access by request
63Cost & FinOps MonitorReads the platform cost ledger for spend by app and stage, OSS versus managed, and budget burn-down.
Documentation
- Business Problem & Solution · draft
- How to Use · draft
- User Journey · draft
- Architecture · draft
Private preview · access by request
64Data Quality & LineageData-quality checks and source-to-profile-to-activation lineage.
Documentation
- Business Problem & Solution · draft
- How to Use · draft
- User Journey · draft
- Architecture · draft
Private preview · access by request
65ModelOps & PromptOps StudioThe model and prompt registry for the metered stages in dual-mode managed or OSS.
Documentation
- Business Problem & Solution · draft
- How to Use · draft
- User Journey · draft
- Architecture · draft
Private preview · access by request
66Admin & Access Console / RBAC·SSOThe owner and viewer RBAC and per-credential scope admin with SSO and the audit and event log.
Documentation
- Business Problem & Solution · draft
- How to Use · draft
- User Journey · draft
- Architecture · draft
Private preview · access by request